Independent Projects:
After finishing online training as a vegan nutrition coach I built the brand “Naturally Vegan” to publish nutrition information as blog posts and on social media as well as offering 1-on-1 online coaching sessions.
I built a WordPress website for affiliate marketing, which is financed through the Amazon partner program and generates traffic through SEO. Built and actively managed from 2017 to 2018.
Group/University Projects:
Group project during my master studies: We developed a growth strategy for the outdoor brand Garmin and created design concepts for a marketing campaign.
Group project during my master studies: Based on a marketing campaign from the 90s we developed a concept for a contemporary multimedia campaign for one of the leading margarine brands in Germany. Some of the design concepts I created are highlighted here.