Independent Projects:

Vegan Nutrition – Naturally Vegan

After finishing online training as a vegan nutrition coach I built the brand “Naturally Vegan” to publish nutrition information as blog posts and on social media as well as offering 1-on-1 online coaching sessions.

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Affiliate Niche Website

I built a WordPress website for affiliate marketing, which is financed through the Amazon partner program and generates traffic through SEO. Built and actively managed from 2017 to 2018.

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Group/University Projects:

Brand Growth Strategy

Group project during my master studies: We developed a growth strategy for the outdoor brand Garmin and created design concepts for a marketing campaign.

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Marketing Campaign Concept

Group project during my master studies: Based on a marketing campaign from the 90s we developed a concept for a contemporary multimedia campaign for one of the leading margarine brands in Germany. Some of the design concepts I created are highlighted here.

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